An educational experience between Venice and Paris, designed for those aspiring to build a career in culture, the arts, museums, events, foundations, cultural institutions, and the creative industries.

MaBAC – Management of cultural assets and activities is a first-level dual Master’s Program jointly developed by Ca’ Foscari University of Venice and ESCP Business School. It is designed to prepare professionals with the skills and expertise to conceive, manage, and develop cultural initiatives within a European and international context.

Applications for the 2026/2027 intake are now open. Limited places available.

Double experience: Study in both Venice and Paris, two of the world’s leading cultural capitals.

Double title: Earn a First-Level Master’s Program from Ca’ Foscari University of Venice and a Master’s Program from ESCP Business School.

By gaining additional academic credits, students also have the opportunity to subsequently obtain a Master’s Degree (Laurea Magistrale) in Economics and Management of Arts and Cultural Activities (EGART) from Ca’ Foscari University of Venice.

International learning environment: Courses, practical projects, case studies, and meetings with academics and professionals from the cultural sector.

Internship and career advancement: A professionally oriented programme featuring internships, practical projects and dedicated career coaching.

Program Languages: Italian, English, and French

Program start: October 2026

The cultural sector today calls for professionals able to combine artistic sensibility, strategic vision, managerial skills, and the ability to engage with institutions, businesses, communities, and international audiences.

The MaBAC Master’s Program is designed to train professionals capable of contributing to the development of new cultural projects, models, and culture-driven business initiatives. Throughout the programme, students acquire practical tools to understand how cultural organisations operate, manage complex projects, enhance cultural products and activities, build partnerships, and work effectively in both national and international contexts.

The program takes place between Venice and Paris, two world-renowned cultural capitals.

The first semester takes place in Venice, at Ca’ Foscari University, from October 2026 to January 2027. The second semester is held in Paris, at ESCP Business School, from February to April 2027.

Studying in such different yet complementary cities offers the opportunity to engage with internationally relevant cultural, institutional, and professional ecosystems, while gaining insight into diverse approaches, markets, and networks.

Venice
Heritage, cultural institutions, the arts, cultural tourism and cultural planning.

Paris
European markets, creative industries, global culture and management.

The MaBAC Master’s Program is aimed at graduates who wish to work in the cultural heritage and cultural activities sector, developing a profile that combines cultural sensitivity, managerial skills, and an international outlook.

It is intended for those seeking to enter — or strengthen their position in — museums, foundations, galleries, theatres, festivals, auction houses, public institutions, creative industries, cultural organisations, and heritage-related projects.

Throughout the program, students learn to understand the cultural sector as a living ecosystem: shaped by content, audiences, strategies, financial sustainability, institutional relations, project design, and impact.

The aim is to help participants build a recognisable professional profile, capable of operating across management, communication, marketing, fundraising, project management, cultural production, and the development of both national and international initiatives.

Working in culture today means transforming ideas, heritage, and cultural languages into concrete, sustainable projects capable of engaging audiences worldwide.

MaBAC offers the opportunity to obtain, within a single pathway, two recognised qualifications: the First-Level Master’s Program from Ca’ Foscari University of Venice and the qualification awarded by ESCP Business School.

In addition, by completing additional academic credits, students have the opportunity to obtain a Master’s Degree (Laurea Magistrale) in Economics and Management of Arts and Cultural Activities (EGART) at Ca’ Foscari University of Venice.

A program for those seeking to establish a solid international presence in the cultural field

Working in culture today: 𝑤ℎ𝑦 and ℎ𝑜𝑤 a Master’s Program can help you stand out

As the cultural sector evolves, professionals are increasingly expected to combine strategic vision, management expertise, digital skills, and a strong understanding of heritage enhancement.

The MaBAC Master’s Program prepares graduates to meet these expectations, equipping them to manage complex cultural projects and succeed in today’s art and culture ecosystem.

5 𝐸𝑠𝑠𝑒𝑛𝑡𝑖𝑎𝑙 Skills to Build a Career in the Arts and Cultural Sector

Building a career in the arts and cultural sector today requires a specialized skill set: project management, cultural marketing, fundraising, budget management, digital expertise, and knowledge of cultural policies.

The MaBAC Master’s Program develops these competencies and prepares participants to apply them in the management of complex cultural projects, meeting the demands of a rapidly evolving sector.